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CONTRACTUL DE FRANCIZĂ (FRANCHISING)

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CONTRACTUL DE FRANCIZĂ (FRANCHISING)

(749 de recenzii de la clienți)

lei 249,00

Franciza este operațiunea care îmbracă forma unui contract prin care o persoană numită francizor îi acordă unei alte persoane, numită beneficiar sau francizat, dreptul de exploatare a unui ansamblu de drepturi de proprietate industrială sau intelectuală, în scopul de producție sau de comercializare a anumitor tipuri de produse și/sau de servicii. Obținerea unei francize implică plata unei taxe de intrare în sistem precum și a unor redevențe anuale, de regulă sub forma unui procent din cifra de afaceri.

Descriere

Franciza este operațiunea care îmbracă forma unui contract prin care o persoană numită francizor îi acordă unei alte persoane, numită beneficiar sau francizat, dreptul de exploatare a unui ansamblu de drepturi de proprietate industrială sau intelectuală, în scopul de producție sau de comercializare a anumitor tipuri de produse și/sau de servicii. Obținerea unei francize implică plata unei taxe de intrare în sistem precum și a unor redevențe anuale, de regulă sub forma unui procent din cifra de afaceri.

Avantaje: Beneficiarul unei francize are avantajul de a exploata o marcă de prestigiu, și de a intra pe o piață concurențială folosind tehnici de producție, comercializare și marketing perfecționate în timp, și cu un grad înalt de rentabilitate.

Probabil cel mai important avantaj pentru francizat este achiziționarea sau utilizarea unui produs sau serviciu consacrat.

Francizatul lucrează sub protecția unui brand ce este deja cunoscut și prezent în conștiința publicului. Astfel este mult mai ușor să atragi clienți. De asemenea, ei beneficiază de renumele, mărcile comerciale, dreptul de autor, secretele de producție comercială sau alte proceduri secrete și de succes deținute sistemul de franciză.

De obicei, în faza de demarare a afacerii, resursele de capital ale unui întreprinzător sunt destul de limitate. Capacitățile de împrumut de fonduri ale întreprinzătorului sunt, de obicei, foarte reduse. Formarea unei relații cu o afacere în franciză îi permite francizatului aspirant să își îmbunătățească abilitatea de a obține asistență financiară.

Dezavantaje

Principalul dezavantaj este dat de costurile francizei. Pe lângă taxa de acordare a francizei și redevențele anuale, care diminuează profitul beneficiarului, acesta trebuie să mențină permanent un anumit standard de calitate.

 

 

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